The blind leading the blind

I've just helped one of our MBA students set up a blog and I showed him all the technical things, but I'm telling him how to write and it occurs to me "what do I know?".

I'm still a novice blogger... he's blogging on the company systems and yet I'm using blogspot? Why? Well - he asked for the company systems... whereas I know their limitations and want more flexibility in what I can do.

So - here's the question: how can someone who's supposed to get people within an organisation to engage with new technology if they don't use it themself?  Actually - of course - that's not true. I do use it, just not the inhouse stuff... and we come back to the same old question of how to make sure the inhouse stuff is as good as the outhouse stuff, but with the company branding?

I don't have the answer - so if you do, I'd love to hear it.