Every time I teach or present on this Web 2.0 stuff (or is it Web 43.88261295.2.x.4 now?), it's easy to explain what Twitter is. And it's easy to explain how it can be used in business contexts (for teams to keep in touch about a particular project, or new sales won and lost, for brainstorming (mind waft?) about issues from different parts of the globe...without being by a computer or video-conferencing suite etc.
I've read dozens (or more) blogs with ideas on how to use Twitter in business... but these are all more of the same... still no examples, no proof that someone has made it work.
However, what I've not seen are any case studies of it working in this way... and it's beginning to drag me down. It would be so nice to point at a company and say 'See? See what they're doing? You can do that too! And they made gazillions of dollars off the back of integrating Twitter into their internal team working and communications strategy'.
But I can't... so if you have any ideas.... do please pass them over.
And who knows, one day maybe I can point the finger in a nice way (i.e. not the middle digit).
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