The tide isn't turning yet for Enterprise 2.0

Reading Andrew McAfee's blog post from a few days ago entitled "A Sea Change?" I was struck by the huge differences between people in different organisations.

McAfee talks about finally meeting a group of CIOs who know and understand Enterprise 2.0 and are frustrated that their organisations are not embracing it quicker and moving towards fuller integration.

This is a cultural difference. One of the comments by @keithprivette suggests that the CIOs on the East and West coasts of the USA are more advanced on E2.0 than those in the mid-west.

My experience is that those outside the USA are even further back on the adoption curve of innovations. I never fail to be surprised by how many people in business, both young (i.e. 28-35) and old (i.e. 45+) who know nothing about Enterprise 2.0, or Business 2.0, or Web 2.0, or Social Media...assuming that Facebook is, you know, 'for kids' and that's the end of it.

Admittedly not all of them are CIOs (although some are), but all fail to see the potential for internal collaboration, internal and external communications, crowdsourcing and knowledge sharing offered by these not-so-new tools.

I am currently undertaking research into the problems, obstacles and successes of integrating E2.0 and hope to be surprised by my findings...I hope to see the people I interview echo McAfee's blog post.

I fear, however, that that will not be the case... not for the vast majority...